Relationship Marketing
I. STRATEGIC MEDIA RELATIONSHIP MANAGEMENT
It’s no secret that effective media relations are a key component of strategic communications for many companies and organizations.
Still, many do not take advantage of the opportunities that positive media exposure can offer, and many do not understand how damaging negative press can be, until it happens to them.
Strategic media relations can help you tell your story and significantly raise your profile with key audiences and stakeholders, and can help deliver accurate information and protect your business or association’s reputation during crisis situations. Whether your interest is travel public relations, tourism media relations or specific to an issue or product launch– we know how public relations works.
We design proactive media relation plans for ongoing media exposure. We can also help you deal effectively with the media in reactive or crisis situations, allowing you to deliver strong and clear messages at critical times.
2. STRATEGIC REPUTATION MANAGEMENT
A good reputation often takes years to build but can be ruined in a matter of hours or days. Nothing is as important or as powerful as your company or organizational reputation – and managing it is vital.
3. PREPARE STRATEGIC COMUNICATION
Strategic communications from public relations professionals helps to create, maintain and protect a positive reputation; which is one of the most important reasons to invest time and resources in protecting your reputation. A formidable reputation helps you leverage opportunities and success. It also helps you control damage when negative or inaccurate information about your business or organization appears in the media. If you are in the travel or tourism industry, you know that your reputation means revenue.
4. TRAINING, SEMINAR AND WORKSHOP
Strategic Facilitations International Limited can organize training seminars and workshops on how your people should best position themselves to obtain maximum benefit from the opportunities we will offer to them to interact with and influence members of government at all levels. The training will cover how best to understand the mindset of Nigerian government officials, whether to choose formal or informal settings to press their case, and how to follow through on the contacts that we open for you.